Need – Havenlight, a Christian art company, approached us with a desire to deepen their understanding of their customers and improve how their brand connects across platforms. With over 120 customer survey responses in hand, they were looking for actionable insights to shape their website, marketing, and overall experience.

Task – We began by analyzing the customer feedback, identifying clear patterns in preferences across age groups and uncovering the motivations behind purchases—whether gifting, collecting, or refreshing home décor. Using these insights, we developed highly detailed customer personas that outlined specific needs, values, and engagement drivers. We also created a touchpoint map to visualize and improve the full customer journey. From there, we concepted a curated gift box experience and delivered a revamped website mockup with a more intuitive UX, improved product discoverability, and enhancements to better guide emotional and spiritual connection through the art.

Outcome – Our strategic and design recommendations provided Havenlight with a clear roadmap to elevate their customer experience. Many of our ideas were implemented—from the refined website structure to social media content direction—helping the brand better serve their audience with empathy, clarity, and purpose.